What is Kajabi? An Overview
Kajabi is an all-in-one platform designed specifically for knowledge entrepreneurs who want to create, market and sell digital products. Unlike other platforms that focus solely on course hosting, Kajabi combines website building, course creation, email marketing, sales funnels and community features into a single integrated system.
Founded in 2010, Kajabi has helped over 50,000 entrepreneurs generate more than $3 billion in sales. The platform eliminates the need to piece together multiple tools and plugins, providing everything you need to run a knowledge business under one roof.
Core Capabilities of Kajabi
- Website and landing page builder
- Course and membership creation
- Email marketing automation
- Sales pipeline and funnel tools
- Podcast hosting capabilities
- Coaching program management
- Community building features
- Integrated payment processing
- Comprehensive analytics
- Mobile app for students
What sets Kajabi apart is how seamlessly these features work together. When someone purchases your course, they’re automatically added to your email list, given access to your content and tracked in your analytics—all without you having to connect separate systems or worry about technical glitches.
Kajabi Pricing: Breaking Down the Cost
One of the first questions potential users ask in any Kajabi review is about pricing. Let’s be upfront: Kajabi is positioned as a premium platform with pricing that reflects its comprehensive feature set. However, understanding what you get for your investment is crucial to determining if it’s worth the cost for your business.
Kajabi Plan Options
| Plan | Monthly Price | Annual Price | Products | Contacts | Key Features |
| Kickstarter | $89/month | $71/month (billed annually) | 1 | 250 | 1 website, 1 community, 7,500 marketing emails, Kajabi AI, Creator Studio |
| Basic | $149/month | $119/month (billed annually) | 3 | 10,000 | 1 website, 3rd-party integrations, unlimited marketing emails, custom domain |
| Growth | $199/month | $159/month (billed annually) | 15 | 25,000 | 1 website, 10 admin users, affiliate program, 24/7 support, remove Kajabi branding |
| Pro | $399/month | $319/month (billed annually) | 100 | 100,000 | 3 websites, 25 admin users, code editor, webhooks |
Is Kajabi Worth the Cost?
At first glance, Kajabi’s pricing might seem steep compared to basic course platforms. However, the value proposition becomes clearer when you consider what you’d pay for separate tools to match Kajabi’s functionality:
Separate Tools Cost Breakdown:
- Website Builder: $30/month
- Course Platform: $39/month
- Email Marketing: $49/month
- Landing Page Builder: $79/month
- Video Hosting: $99/month
- Membership Software: $45/month
- Sales Funnel Tool: $97/month
Total: $438/month
Kajabi Growth Plan:
- All-in-one solution
- No integration headaches
- Consistent user experience
- Single learning curve
- Centralized support
- Regular platform updates
- No transaction fees
Total: $199/month
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Key Features: What Makes Kajabi Stand Out
In this section of our Kajabi review, we’ll explore the platform’s core features that make it a comprehensive solution for digital entrepreneurs. Each component is designed to work seamlessly with the others, creating an integrated ecosystem for your online business.
Website and Landing Page Builder
Kajabi’s website builder uses a block-based, drag-and-drop interface that makes creating professional-looking sites accessible even to non-designers. The platform offers numerous themes and templates specifically designed for knowledge entrepreneurs.
The landing page builder includes pre-designed templates for various marketing goals: lead generation, webinar registration, sales pages and more. Each template is mobile-responsive and optimized for conversions based on industry best practices.
Course and Product Creation
Kajabi offers flexible product blueprints for various digital products:
- Online Courses: Create structured learning experiences with modules, lessons, videos, quizzes and downloadable resources.
- Memberships: Build recurring revenue with gated content and community features.
- Coaching Programs: Manage one-on-one or group coaching with integrated scheduling and progress tracking.
- Podcasts: Host and monetize audio content directly within the platform.
The course player is sleek and intuitive, providing students with progress tracking, note-taking capabilities and a seamless mobile experience through the Kajabi app.
Email Marketing and Automation
Kajabi’s built-in email marketing system eliminates the need for third-party services like ConvertKit or Mailchimp. You can create:
- Email broadcasts for announcements and newsletters
- Automated sequences triggered by user actions
- Visual automation flows for complex marketing funnels
The email editor supports personalization, countdown timers, and calls-to-action. While not as feature-rich as dedicated email platforms, it provides everything most course creators need without requiring additional integrations.
Sales Pipelines and Marketing Funnels
Kajabi’s Pipeline feature provides pre-built marketing funnels for common scenarios:
- Lead magnet funnels for list building
- Webinar funnels for event marketing
- Product launch funnels with multi-email sequences
- Sales page funnels for direct offers
Each pipeline includes the necessary pages, forms, and email sequences working together to guide prospects toward a purchase. This integrated approach means you don’t need separate tools like ClickFunnels alongside Kajabi.
Community Features
Kajabi’s community feature allows you to create private social spaces for your students or members. Unlike relying on Facebook groups, these communities live directly within your Kajabi ecosystem, providing:
- Discussion threads and direct messaging
- Live video streaming capabilities
- Content organization by topics
- Member directories and profiles
- Polls and Q&A functionality
This integrated approach helps increase student engagement and retention while keeping your community within your branded environment.
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User Experience: Is Kajabi Easy to Use?
A critical factor in any Kajabi review is assessing how user-friendly the platform is for both creators and their customers. Let’s examine the experience from both perspectives.
For Course Creators and Business Owners
Kajabi’s dashboard provides a centralized command center for your entire business. The learning curve is moderate—steeper than basic platforms like Teachable but more intuitive than piecing together multiple systems.
Onboarding Experience
New users receive a guided onboarding process with step-by-step tutorials. Kajabi University (the platform’s training center) offers comprehensive courses on using every feature, plus business strategy training from industry experts.
Day-to-Day Operations
Once familiar with the platform, most users find Kajabi’s workflows logical and efficient. Common tasks like creating content, sending emails or checking analytics are straightforward. The “Kajabi Assistant” search function helps you quickly find any feature or setting you need.
For Students and Members
The student experience on Kajabi is polished and professional. Course materials are presented in a clean, distraction-free environment with intuitive navigation. Students can:
- Track their progress through courses
- Take notes directly within lessons
- Participate in community discussions
- Access content on mobile devices via the Kajabi app
- Receive automated emails based on their activity
Customer Support Quality
Support quality is a significant advantage in Kajabi’s favor. The platform offers:
- 24/7 Live Chat Support: Available on Growth and Pro plans
- Email Support: Available on all plans
- Extensive Knowledge Base: Detailed articles and tutorials
- Kajabi University: In-depth training courses
- Active Facebook Community: Peer support from other users
Many users cite Kajabi’s responsive support as a key factor in their satisfaction with the platform, especially when compared to the slower support offered by some competitors.
Kajabi Pros and Cons: An Honest Assessment
Every platform has strengths and limitations. In this section of our Kajabi review, we’ll examine what the platform does well and where it falls short.
Kajabi Pros
- All-in-One Solution: Eliminates the need for multiple tools and complex integrations, saving time and reducing technical headaches.
- Professional Student Experience: Delivers a polished, branded learning environment that reflects well on your business and improves completion rates.
- Robust Marketing Tools: Built-in email marketing, pipelines, and automation provide everything needed to attract and convert students.
- No Transaction Fees: Unlike platforms like Teachable’s basic plan, Kajabi doesn’t take a cut of your sales beyond payment processor fees.
- Excellent Support: 24/7 chat support (on higher plans) and comprehensive training resources help you solve problems quickly.
- Scalability: The platform grows with your business, supporting everything from your first course to a multi-product empire.
Kajabi Cons
- Higher Price Point: The monthly investment is significantly higher than basic course platforms, creating a barrier for beginners.
- Learning Curve: The comprehensive feature set means more to learn initially compared to simpler platforms.
- Limited Design Flexibility: While customizable, Kajabi doesn’t offer the complete design freedom of WordPress with custom coding.
- Basic Blogging Features: The blogging functionality lacks some advanced features found in dedicated blogging platforms.
- Limited Assessment Options: Quiz and assessment capabilities are more basic than specialized LMS platforms.
- Restricted Payment Gateways: Currently limited to Stripe and PayPal, which may not work for all global markets.
Who is Kajabi Best For?
Based on these pros and cons, Kajabi is ideally suited for:
- Established Course Creators: Who need a scalable, professional platform and can justify the investment.
- Digital Entrepreneurs: Selling multiple products who want to consolidate their tech stack.
- Coaches and Consultants: Looking to package their expertise into digital products with integrated marketing.
- Content Creators: Ready to monetize their audience with professional courses and memberships.
Kajabi might not be the best fit for:
- Complete Beginners: Who haven’t validated their course idea and might be better served by a lower-cost platform initially.
- Hobby Teachers: Creating courses as a side project without significant revenue goals.
- Physical Product Businesses: Primarily selling tangible goods that require inventory management.
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Real-World Examples: Successful Kajabi Users
To provide context for this Kajabi review, let’s look at how real entrepreneurs are using the platform to build successful businesses.
Amy Porterfield
Amy’s Digital Course Academy has generated millions in revenue using Kajabi’s course platform, email marketing and sales pipelines. Her professional, branded course environment helps justify her premium pricing.
James Wedmore
James uses Kajabi to run his multi-million dollar Business By Design program. He leverages the platform’s community features, affiliate program and pipeline functionality to create an immersive experience for his students.
Mel Abraham
Business strategist Mel Abraham runs his entire business on Kajabi, including his website, courses, coaching programs and email marketing. The integrated approach allows him to maintain a consistent brand experience across all touchpoints.
What These Success Stories Have in Common
These successful Kajabi users share several common approaches:
- They leverage the all-in-one nature of the platform to create cohesive customer journeys
- They use Kajabi’s marketing tools to build sophisticated funnels that convert at high rates
- They create premium learning experiences that justify their course pricing
- They focus on their expertise while letting Kajabi handle the technical aspects
“Kajabi has allowed me to focus on what I do best—teaching and connecting with my audience—instead of constantly fighting with technology. The time and frustration it’s saved me has been worth every penny of the investment.”
Kajabi Alternatives: How It Compares
To provide a balanced Kajabi review, it’s important to consider how it stacks up against popular alternatives. Here’s a comparison of Kajabi with its main competitors.
Kajabi vs. Teachable
Teachable Overview:
Teachable is a popular course platform with a lower entry price point ($39/month for Basic). It focuses primarily on course hosting rather than providing an all-in-one business solution.
Teachable Advantages:
- Lower starting price ($39/month vs. Kajabi’s $89/month)
- Simpler learning curve for beginners
- Unlimited courses on all plans
- Built-in EU VAT handling
Where Kajabi Wins:
- Comprehensive marketing tools (email, pipelines)
- Website builder included (vs. basic pages in Teachable)
- More professional student experience
- No transaction fees on any plan
- Better community features
- Superior customer support
Kajabi vs. Thinkific
Thinkific Overview:
Thinkific offers a free plan and focuses on course creation with more assessment options. It’s a solid middle-ground option between Teachable and Kajabi.
Thinkific Advantages:
- Free plan available for beginners
- More advanced quiz and assessment features
- Better course compliance and certification options
- More theme customization options
Where Kajabi Wins:
- Built-in email marketing (vs. requiring integrations)
- Sales pipeline functionality
- More robust website builder
- Better mobile app experience
- Integrated community features
- Coaching product type
Kajabi vs. WordPress + LMS Plugins
WordPress Overview:
WordPress with LMS plugins (like LearnDash or LifterLMS) offers maximum flexibility but requires more technical setup and ongoing maintenance.
WordPress Advantages:
- Lower ongoing costs (though plugins add up)
- Unlimited design flexibility
- Complete ownership and control
- Extensive plugin ecosystem
- Superior blogging capabilities
Where Kajabi Wins:
- No technical setup or maintenance required
- All features work together seamlessly
- No plugin conflicts or compatibility issues
- Centralized support for all features
- Regular updates without breaking changes
- More stable and reliable platform
The Bottom Line on Alternatives
The right platform depends on your specific needs:
- Choose Kajabi if: You want an all-in-one solution, value your time over money and plan to leverage marketing automation.
- Choose Teachable if: You’re on a tighter budget, need a simpler platform, and don’t mind using separate tools for marketing.
- Choose Thinkific if: You need advanced assessment features, want a free starting option or require specific learning compliance tools.
- Choose WordPress if: You need maximum customization, have technical resources, and prefer owning your platform entirely.
Frequently Asked Questions About Kajabi
Is Kajabi good for beginners?
Kajabi has a moderate learning curve that’s manageable for beginners who are committed to their business. While not as simple as basic platforms like Teachable, Kajabi provides excellent onboarding resources, including Kajabi University and 24/7 support on higher plans. For complete beginners with limited budget who haven’t validated their course idea, starting with a simpler platform might make sense before upgrading to Kajabi.
Does Kajabi take a percentage of sales?
No, Kajabi doesn’t take any percentage of your sales. You only pay the standard payment processing fees from Stripe or PayPal (typically around 2.9% + $0.30 per transaction). This is a significant advantage over platforms like Teachable’s Basic plan, which charges 5% transaction fees on top of payment processing fees.
Can I migrate my existing courses to Kajabi?
Yes, you can migrate existing courses to Kajabi. The process involves recreating your course structure and uploading your content to the new platform. Kajabi doesn’t offer automated migration tools, but their support team can provide guidance. For larger businesses, Kajabi offers a Hero program that includes migration assistance. Alternatively, you can hire a Kajabi specialist to handle the migration for you.
What payment methods does Kajabi support?
Kajabi integrates with Stripe and PayPal for payment processing. Through these providers, you can accept major credit cards, debit cards and PayPal payments. Kajabi also supports Apple Pay and Google Pay through Stripe. The platform allows you to offer one-time payments, subscriptions and payment plans. However, if you need specialized payment gateways for certain countries, you might find Kajabi’s options somewhat limited compared to platforms like Shopify.
How good is Kajabi’s email marketing compared to dedicated tools?
Kajabi’s email marketing is sufficient for most course creators and integrates seamlessly with the rest of the platform. It includes broadcasts, sequences, visual automation builders, and basic segmentation. While it doesn’t have all the advanced features of dedicated tools like ConvertKit or ActiveCampaign (such as complex tagging systems or advanced automation rules), the convenience of having everything in one place outweighs these limitations for many users. Email deliverability rates are generally comparable to dedicated email platforms.
Can I use my own domain with Kajabi?
Yes, all Kajabi plans allow you to use your own custom domain. You’ll need to purchase a domain from a registrar like GoDaddy or Namecheap, then connect it to your Kajabi site by updating your DNS settings. Kajabi provides detailed instructions for this process, and their support team can assist if needed. Using your own domain creates a more professional appearance and strengthens your branding.
Kajabi Review: Final Verdict
After thoroughly examining Kajabi’s features, pricing, user experience and alternatives for this review, it’s clear that Kajabi offers a powerful, comprehensive solution for knowledge entrepreneurs. The platform excels at bringing together all the tools needed to create, market and sell digital products in one cohesive ecosystem.
Is Kajabi Worth It?
The value of Kajabi ultimately depends on your specific business needs and goals:
Kajabi is an excellent investment if:
- You value your time and want to avoid technical headaches
- You plan to create multiple digital products
- You need integrated marketing tools to grow your audience
- You want to deliver a premium experience to your customers
- You’re building a serious business, not just a hobby
You might want to consider alternatives if:
- You’re on a very tight budget and haven’t validated your course idea
- You need highly specialized features not available in Kajabi
- You require complete design control and custom coding capabilities
- You’re primarily selling physical products rather than knowledge
For most serious course creators, coaches, and digital entrepreneurs, Kajabi’s comprehensive feature set and time-saving benefits justify the investment. The platform continues to evolve with regular updates and new features, making it a solid foundation for building and scaling a knowledge business.
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